In this original Paladin Press video production, self-defense expert Bill Kipp teaches you the verbal and psychological skills you need to preempt violent attacks and end fights before they start. Kipp first explains the normal reactions to confrontations and how they can instantly mark you as an easy target. He then reveals proven strategies that enable you to take control of a situation, assertively de-escalating potential conflicts and repelling would-be attackers. Through a variety of dramatic scenarios, you’ll also learn when and why to make eye contact, how not to get “hooked” by a predator’s taunting words and the secrets of transforming the adrenal rush of a confrontation into an effective, assertive defense.